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feat(seo): add SEO/AEO metadata (seo block + page descriptions). 5 page descriptions.#656

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seo-aeo-quick-wins
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feat(seo): add SEO/AEO metadata (seo block + page descriptions). 5 page descriptions.#656
dionlow wants to merge 9 commits into
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seo-aeo-quick-wins

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@dionlow

@dionlow dionlow commented Jul 21, 2026

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Description

Added descriptions and re-wrote intro paragraphs for 5 core pages. Descriptions double as first paragraph/subtitle under the Title and a summary of the page for LLMs/SEO to capture. They also show as previews in links.

Screenshot 2026-07-21 at 5 11 25 PM

SEO Changes

First increment of an SEO/AEO discoverability pass ("quick wins"). Two self-contained, additive changes:

1. seo block in docs.json (added via generate-docs.ts so it survives regeneration):

  • og:site_name — social card metadata
  • indexing: "navigable" — index pages in the nav (safe default, matches current behavior)
  • organization — publisher structured data → better Google / AI-engine entity understanding

2. description frontmatter on 5 flagship pages (overview, quickstart, read-actions, write-actions, subscribe-actions).

Why it matters: 326 of 327 pages currently have no description. In Mintlify, description feeds the <meta name="description">, the OG/Twitter social preview, the search-result snippet, and the auto-generated llms.txt/llms-full.txt that AI answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews) read. Each description here is answer-first, ~150 chars, leading with "Ampersand" + the primary keyword.

Deferred (not in this PR)

  • og:image — omitted to avoid a poor social card from the transparent logo; needs a proper 1200×630 branded image.
  • Descriptions for the remaining ~15 hand-written core pages (drafts ready).
  • Provider guides (191) and API-reference pages (descriptions live upstream in amp-labs/openapi).

Notes for review

  • src/generate-docs.ts is the source of truth; src/docs.json is the regenerated output (committed because Mintlify consumes it). The docs.json diff is 10 lines, additive only — no navigation churn.
  • If hidden/unlisted pages should rank, switch indexing to "all".

Improve search and answer-engine (AI) discoverability:

- Add an `seo` block to docs.json via generate-docs.ts: og:site_name,
  indexing "navigable", and organization structured data (publisher entity).
- Add answer-first `description` frontmatter to 5 flagship pages
  (overview, quickstart, read/write/subscribe actions). Descriptions feed
  the meta description, social preview, search snippet, and the
  auto-generated llms.txt that AI engines read.

First increment of a quick-wins pass; remaining core-page descriptions to follow.

Co-Authored-By: Claude Opus 4.8 (1M context) <[email protected]>
@dionlow
dionlow marked this pull request as ready for review July 21, 2026 23:22
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Project Status Preview Updated (UTC)
Ampersand 🟢 Ready View Preview Jul 21, 2026, 11:25 PM

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Project Status Preview Updated (UTC)
Ampersand 🟡 Building Jul 21, 2026, 11:21 PM

Comment thread src/quickstart.mdx Outdated
Comment thread src/read-actions.mdx Outdated
Comment thread src/write-actions.mdx Outdated
@dionlow

dionlow commented Jul 21, 2026

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Description adds preview to links:

Screenshot 2026-07-21 at 4 32 42 PM

The `description` frontmatter renders as a visible subtitle under the H1,
so it was repeating each page's opening paragraph. Reword descriptions to
read cleanly as subtitles (still keyword-rich for SEO/llms.txt) and rewrite
the first paragraphs to add complementary detail. Also remove em dashes and
fix a "send them" grammar bug on read-actions.

Co-Authored-By: Claude Opus 4.8 (1M context) <[email protected]>
Co-Authored-By: Claude Opus 4.8 (1M context) <[email protected]>
Co-Authored-By: Claude Opus 4.8 (1M context) <[email protected]>
@dionlow dionlow changed the title feat(seo): add SEO/AEO metadata (seo block + page descriptions) feat(seo): add SEO/AEO metadata (seo block + page descriptions). 5 page descriptions. Jul 22, 2026
@dionlow
dionlow requested a review from laurenzlong July 22, 2026 00:19
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